Mortgages remind me a bit of dentistry – really important but not a lot of fun to talk about. My good friend Kerry is the chief marketing officer at a Japanese lending company. He’s done a whole series of advertisements on what it feels like to take out a mortgage.
My favorites are “climb” and “kitchen” but they are all pretty funny. I’m impressed with these ads because Kerry has been able to do two truly rare things in the series: 1) make home mortgages funny, and 2) star in his ads (he is the voiceover and distinguished- looking gentleman at the end of each commercial). If I know Kerry, he did the work himself so he could save money.
Disclosure: I’m in no way endorsing JJLoan. I only know for sure that they make good commercials.