I originally met Kathy at the first FOO Camp, when she gave one of her first presentations on the “Creating Passionate Users” theme. That presentation has evolved into a blog and will soon be a book on the topic. Seeing the presentation was amazing — she tore down a lot of ideas about what matters in getting people involved in a book, product, or experience, and rebuilt those ideas in a way that lit up the room. Her emphasis on giving people the “I rule!” feeling and letting them shine has dramatically shaped how we’ve built Wesabe. The presentation was the talk of FOO Camp that year, as it has been every year since, and I’ve made a point of attending as many of them as I can.
This year at ETech, I was able to sit down with Kathy and her partner Bert Bates and talk about the ideas behind Wesabe, and they both immediately responded with fabulous suggestions and encouragement. A lot of what Kathy said at that discussion later appeared in a post on her blog, “Reducing guilt is the killer app.” You can easily see how that applies to Wesabe — people feel guilty about money more than almost anything else. We’re out to change money, to make it not the source of guilt and stress it is for so many people today, but instead to help people feel like they rule at managing their money. I’m very glad for Kathy’s encouragement and ideas, and am thrilled to have her help making the site better.