Kathy Sierra joins our advisory board


Kathy Sierra

I’m very happy to announce that Creating Passionate Users author Kathy Sierra has joined the Wesabe advisory board. Welcome, Kathy!

I originally met Kathy at the first FOO Camp, when she gave one of her first presentations on the “Creating Passionate Users” theme. That presentation has evolved into a blog and will soon be a book on the topic. Seeing the presentation was amazing — she tore down a lot of ideas about what matters in getting people involved in a book, product, or experience, and rebuilt those ideas in a way that lit up the room. Her emphasis on giving people the “I rule!” feeling and letting them shine has dramatically shaped how we’ve built Wesabe. The presentation was the talk of FOO Camp that year, as it has been every year since, and I’ve made a point of attending as many of them as I can.

This year at ETech, I was able to sit down with Kathy and her partner Bert Bates and talk about the ideas behind Wesabe, and they both immediately responded with fabulous suggestions and encouragement. A lot of what Kathy said at that discussion later appeared in a post on her blog, “Reducing guilt is the killer app.” You can easily see how that applies to Wesabe — people feel guilty about money more than almost anything else. We’re out to change money, to make it not the source of guilt and stress it is for so many people today, but instead to help people feel like they rule at managing their money. I’m very glad for Kathy’s encouragement and ideas, and am thrilled to have her help making the site better.

5 Responses to “Kathy Sierra joins our advisory board”

  1. Charlie Says:

    Congratulations! That’s awesome. She’ll be a fantastic resource (sounds like she already has been!).

  2. Marc Hedlund Says:

    Thanks, Charlie. We’re psyched to have such great people involved! Hopefully we can translate their advice into a better and better product over time.

  3. Trey Reeme Says:

    Working in the financial services industry, I’ve seen indications that Wesabe is polarizing/disruptive/hated-by-some/loved-by-others. I think Kathy would agree: Being either loved or hated is awesome. Wesabe’s detractors are fearful partly because you’re filling a void that traditional financial institutions aren’t: helping their customers make better financial decisions. Your message (what the community is striving toward) runs contrary to FIs’ messages of “get more loans.”

    My favorite Creating Passionate Users post of all time is “Death by Risk Aversion”:http://headrush.typepad.com/creating_passionate_users/2006/01/death_by_riskav.html, and Wesabe definitely doesn’t fall in the “Zone of Mediocrity”. Nice position to be in!

  4. Marc Hedlund Says:

    Heh, I’d have to agree, Trey. If you look at the comments on a few of the blog posts about us, you’d get the idea that more than half of everyone thinks we’re nuts. If you look at our feedback email, you’d get another idea altogether. The positive responses have been enormously encouraging, and we’re doing everything we can to live up to them. We don’t have to make everyone happy, as Kathy says — we just want to make the people who need Wesabe as happy as possible. Thanks for the great comments!

  5. Kathy Sierra Says:

    I love the goals of Wesabe, and Trey did a great job of explaining exactly why I’m do happy to be part of it! No lack of passion…

    Thanks again for letting me participate, Marc. I’m really looking forward to the, um, adventure ; )

    (and thanks, Charlie)

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