Here’s a question: let’s say you took all your expenses for the month, and put each into one of three piles: businesses I like, businesses I don’t like, businesses I’m indifferent about. Which pile would be the highest?
I did this tonight and was pretty shocked at the results. I deal with more businesses I don’t like than business I like or am indifferent towards. Counting by dollars spent, the results are better — primarily because I like my landlord. Factoring that expense out, it’s a lot worse. I spend a lot of money with businesses I hold in low regard!
This seems like a great goal to me: spend money at places I like. Isn’t that simple? Why is it so hard to reach?